This Is Ground

Essential travel storage for your tech accessories

This Is Ground

“From one taco to 55k followers”. Everything begins with an idea and it just so happened to be during lunch. Mike Macadaan, the founder of This Is Ground, had just ordered tacos when a friend asked for a creative solution to an all-too-common problem of tangled electrical cords and wires. Thus the Cord Taco was born – a small, folding leather circle that snaps a roll of cords into place for easy travel or a beautifully organised work space. This Is Ground have continued to grow their exciting range from there and are constantly innovating new products based on the needs of their customers. Their business model of observation and adaptation benefits hugely from the proximity of its design headquarters to its in-house manufacturing facility. Based in LA they have taken a refreshing approach to manufacturing and supported another artisanal start-up in the course of their daily business. We are extremely excited to watch This Is Ground develoP.  View less
“From one taco to 55k followers”. Everything begins with an idea and it just so happened to be during lunch. Mike Macadaan, the founder of This Is Ground, had just ordered tacos when a friend asked for a creative solution to an all-too-common problem of tangled electrical cords and wires. Thus the Cord Taco was born – a small, folding leather circle that snaps a roll of cords into place for easy travel or a beautifully organised work space. This Is Ground have continued to grow their exciting range from there and are constantly innovating new products based on the needs of their customers. Their business model of observation and adaptation benefits hugely from the proximity of its design headquarters to its in-house manufacturing facility. Based in LA they have taken a refreshing approach to manufacturing and supported another artisanal start-up in the course of their daily business. We are extremely excited to watch This Is Ground develoP.
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10 products